Thursday, September 8, 2011

Real Estate Investment : a broker or real estate consultant ?


A good investment adviser/consultant would learn about the client's financial situation and determine an investment strategy that makes sense for him/her.


Buying or selling of any real estate property can be a complex venture. There are a number of complications and legalities involved in any transaction. If one  is  going to buy or sell any real estate property he/she would be thinking of buying through a broker or a consultant. It would be important here , to understand the difference between a broker and a consultant.


Real Estate Broker
A real estate broker is a person who acts as an intermediary between sellers and buyers of real estate and attempts to find sellers who wish to sell and buyers who wish to buy. As a representative of the buyer, the broker acts as the buyer’s agent. The broker can also take the side of a seller, thus becoming the seller’s agent.

Real Estate Consultants
A real estate consultant means a person who renders advice, consultancy or technical assistance, in respect to evaluation, conception, design, development, construction, implementation, supervision, maintenance, marketing, acquisition or management, of real estate.
A good investment adviser/consultant would learn about the client's financial situation and determine an investment strategy that makes sense for him/her.

Difference between Real Estate broker and consultant.
The broker is primarily focused on selling homes, and making a profit from the sale of that home. In lieu ,of their work they charge some commission on successful conclusion of real estate business deal which is a fixed percentage of the total cost of the property in deal, the commissions taken up by broker differ according to the area and it also depends on the locality in which the client is planning to get a property, generally the commission starts from 2% and sometimes goes as high as 10% . Because of this, he/she will have a slightly different approach to their dealings with a client. 

A consultant on the other hand is completely unbiased in the purchase or sale of a property. His primary concern is helping the investor/buyer satisfy his needs in the real estate. There is no financial gain based on the sale of a home. Instead , profits are by the services offered .

A broker will usually do what is necessary to convince a client to purchase a home, the consultant will be perfectly honest with client . If he believes that the property will not meet the needs of the client, the client will be advised not to purchase the house.

A consultant wants to be sure that correct results will be achieved in a real estate transaction. To do this, he will ask many questions about the client's wants and needs . He will then look for different ways that the client's objectives can be achieved. This is very much unlike a broker who believes that all the needs of the client can be met with the sale of a home.

With hiring a consultant for all real estate solutions,one can be assured of being in safe hands and can easily sail through the tiring and difficult process of   buying or selling .

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